About Unreeld

Why We Built This

We are two college roomates who were tired of losing years of our lives on our phones to apps that brought no fulfillment to our lives.

We tried built in Screen Time settings. They were too easy to dismiss. We tried other apps. They felt like guilt machines - shaming us without actually helping us change.

So we built Unreeld

What we believe.

Your phone should serve you, not the other way around. Every app on your phone is competing for your attention. Most of them are winning. We think you should win instead.

Awareness isn't enough. Knowing you spent 4 hours on TikTok doesn't change anything. Real change comes from friction — from adding enough pause that you can make an actual choice.

Screen time shouldn't be a scoreboard. We don't think the goal is zero screen time. We think the goal is intentional screen time. There's a difference between two hours calling your mom and two hours scrolling Reels you won't remember.

Connection beats content. Social media promised to connect us and delivered content instead. We're building something that puts the connection back — where you share what you did, not what you consumed.

What we’re building.

We’re building a movement. Join us if you want to change your life.